The specialist for B2C marketing automation and gateB enter into a partnership. Together, they want to help Swiss companies to communicate with their customers data-based, personalized and at the right time via the right channel.
gateB complements its proven strengths in data-driven relationship marketing and multichannel content management with this partnership. "Many customers are not yet exploiting the potential of their data, and are struggling with the challenge of merging the data into a holistic customer profile in order to generate tangible added value at the many touch points. With the Selligent Marketing Cloud, we can help customers to intelligently use their data and analytic insights on their website as well as in their mobile, email or social media campaigns," says Marco Wyler, Executive Director at gateB.
Selligent Marketing Cloud sets new standards in B2C marketing automation: the software solution is characterized by a flexible data architecture, artificial intelligence (AI) and a customer data platform (CDP); it covers all channels in the modern communications mix and has an accessible operating model, even for medium-sized companies. "With Selligent, we have the ideal partner to further strengthen the discipline of relationship marketing in Switzerland," adds Wyler.
Jürgen Neubauer, Selligent Country Manager DACH, commented on the partnership with gateB: "gateB is an established company in the Swiss market when it comes to data-driven and automated marketing. With its long-year experience on the customer side, its integrated approach and its network, gateB is a strategically important partner for us to further open up the Swiss market."
Together, they now want to help companies to make their customer dialogue fit for the challenges of the present and the future. The use of technology and data analysis is essential to communicate with customers individually and accompany them throughout their entire customer life cycle.